If you have a retirement property to sell, you are probably wondering where to start. Who should you go to for help and who can provide you with the specialist advice that you really need? Local estate agents are the obvious choice because of course they know their local area well. Perhaps you considered an online estate agent because of the fixed fees. You’ll certainly have consulted friends and family. But selling a retirement property isn’t the same as selling any other property on the market. A couple of ten minute viewings and the usual marketing channels don’t always cut it.
An estate agent that specialises in retirement properties, however, could make a real difference. Agents like RetirementMove have the experience and knowledge of the retirement industry and understand the often difficult and emotional journey of selling and buying a retirement property, putting the needs and requirements of the seller or buyer first.
So just how is a specialist estate agent better positioned to sell your retirement property over a standard estate agency?
High street agents aren't always the best choice when it comes to selling retirement apartments
High-street agents sell all types of property, including retirement apartments. However, you might find that as a vendor you’re not a top priority and that the agents don’t have the necessary time to spend on viewings and developing relationships with potential buyers. “The majority of high street agents just don’t understand the whys and what these retirement developments offer.” says Richard Drew, CEO.
They may also not be able to value a retirement property as accurately as a specialist, because they don’t always take into account influencing factors outside of the normal property market, such as popularity of a particular development or over-supply in an area. They also won’t be able to offer in-depth advice to buyers from a genuine knowledge of retirement living, clearly explaining all the different options and facilities that retirement developments can offer.
“The majority of high street agents just don’t understand the whys and what these retirement developments offer.”
Richard Drew, CEO, retirementmove.co.uk
Don’t underestimate the value of retirement industry experience
RetirementMove only sell retirement properties, so they are exclusively focused on the retirement property market. More importantly, they are a totally independent company and have no conflict issues on seling pre-sales property opposed to new homes builders selling new over old. They are therefore able to offer clear and in-depth expert help and advice gained from years of experience in the industry. They understand the retirement lifestyle and use this specialist knowledge to effectively market retirement properties to the right buyers.
Understanding the retirement lifestyle and the needs of buyers and vendors is key
You can tell the difference when you speak to a specialist agent. They start from a position of understanding that a vendor might be experiencing a difficult time, and that selling their property quickly is important, both from an emotional and financial standpoint. “We’ve got a wealth of knowledge that’s been built up having dealt with the retirement sector for many years, we understand it’s a lifestyle move and we are able to explain all of the benefits that come with moving to a retirement development.” says Richard Drew, CEO.
“We’ve got a wealth of knowledge that’s been built up having dealt with the retirement sector for many years, we understand it’s a lifestyle move and we are able to explain all of the benefits that come with moving to a retirement development.”
Richard Drew, CEO, retirementmove.co.uk
Marketing your property to the right buyers
It’s clearly important to reach the right buyers to effectively sell a retirement property. Often the decision to buy is one not taken just by the future owner but by their family as well. While a specialist agent will promote your property in the usual places - e.g. Rightmove. They will also reach out using channels more tailored to the correct audience, such as housingcare.org.
Customers benefit from a personalised and tailored service
Often moving into a retirement property means giving way to a completely new lifestyle change, and a certain amount of upheaval. A specialist Estate Agent understands that and knows how important it is when conducting property viewings to be patient, helpful and offer the right type of advice that meets the needs of the prospective buyer. This is achieved by clearly explaining the different facilities on offer at each property and introducing them to development staff and other owners. A specialist agent will point out pertinent features such easy access points with ramps by the doors and handrails on walls if the prospective buyer has mobility issues. The agent is also able to explain the different facilities available and if relevant, the various types of care packages available.
Retirement Move specialises in retirement and has been successfully selling retirement properties throughout the UK for many years. Some members of the team have over 20 years of experience in the industry.
If you are thinking of selling your retirement apartment, then call 0800 080 3030 or visit our sellers page